5 Tools to Manage Your Pay-Per-Click (PPC) Campaigns

The PPC channel is no longer optional for marketers. Although there was a time when everyone preferred making use of organic search (SEO) to get traffic from search engines, frequent Google updates have made it difficult to rank reliably. Also, if you analyze SERPs, you will often see that for most of the searches there are no more organic results above the fold. Even if you are number 1 in the organic search results, you still need to run ads to get maximum impressions on search results. Due to this, PPC management is getting more competitive. You have to stay ahead of your competitors in order to get leads or sales from PPC on not just Google search but also on Facebook, Linkedin, Twitter and other display network websites.

Here is a list of 5 of the best PPC tools to help you save time and better manage your campaigns for amazing results.

1. Adroll

AdRoll is a well-known retargeting tool that lets you do remarketing in a better way. Through AdRoll, you can remarket on Web, Mobile, Facebook and Twitter all from one single place. You can also do dynamic remarketing on Facebook and the web. It also has an option to import your prospects emails and show them ads across the web. Setting up campaigns on AdRoll is easy. You just need to install their SmartPixel on your site. The pixel cookies your visitors allowing you to create a remarketing list and use them as targeting in your campaigns. The good thing with AdRoll is it doesn’t just target Facebook and Google Display Network. It also targets over 500 different ad exchange networks so you get more chance to reach your audience through retargeting.

2. Adstage

AdStage is one of the few campaign management solutions out there that has LinkedIn API access. With AdStage, you can manage all your ad campaigns with Google, Bing, Facebook, Twitter and Linkedin in a single platform. AdStage Automate can automatically pause our poor performing ads and dayparts our campaigns during peak hours.  It also powers cross-network alerts, bulk actions, optimizations, campaign scheduling, ad testing and ad rotation rules.

3. Wordstream

Wordstream has some excellent PPC tools to help you better manage your campaigns. It is a paid service, but it is worth paying for. With their tools, you can create, manage, measure and optimize your PPC searches and social campaigns. It’s a cross-platform tool that lets you manage your Google, Bing and Facebook advertising accounts in one easy-to-use place. You will also receive customized reports and alerts to stay up-to-date on how your account is performing. It gives suggestions to lower cost and reduce cost-per-conversion so you can remove the guesswork and make smarter decisions. They also have some free tools to grade your AdWords and Bing account performance, as well as landing page performance. Pricing on Wordstream tools depends on your monthly budget,with prices starting at $249/month.

4. Acquisio

Acquisio provides leading online campaign and bid management tools. It allows marketers to track, manage and optimize their ad campaigns with different search engines & ad platforms like Google, Yahoo, Bing, yp search marketplaces & Facebook. Acquisio’s bulk importing and multiple editing provides enhanced time and task management.

5. PPC BidMax

PPC BidMax is another amazing bid management tool. It helps you manage your bids across different campaigns on Google, Bing and Yahoo from one single platform. You can either create a new campaign in PPC BidMax or import from Google, Bing and Yahoo. The tool helps you automate your campaign and keyword bidding, and also helps you reach an optimal average position by reducing the CPC needed to obtain maximum clicks and conversions.


 

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