Q&A with Rina Pandalai, digital transformation lead at SapientRazorfish

Recently we had a chance to interview Rina Pandalai at the Digital Marketing for Financial Services, Toronto about the changing market scenarios and technologies shaping the financial services industry in North America. Rina Pandalai is the financial services strategy and digital transformation lead at SapientRazorfish, where she consults top financial companies in the US on their business strategies and…

7 Big Data & Analytics Softwares for Better Decision Making

Intrigued by analytics? You should have attended 3rd Annual Big Data Analytics Summit that happened last month in Toronto. The 2 days summit was attended by more than 200 professional from all over the country along with pioneers of the computer world like IBM & Dell. The summit also showcased plenty of other Big Data…

10 Free Google Tools You Should Be Using For Marketing

You love it, you hate it, but you surely cannot ignore it. Google is the dominant search engines in the world. But what many users do not know that it is more than just a search engine. There are many tools (say hidden treasures) that have “freemium” model that are hugely helpful for any business….

8 Best SEO Audit Tools for Your Website

Running a website is not an easy task. After the development stage, one needs to be sure that the website has turned out to be error-free, especially when it comes to SEO. That’s why SEO audit tools come to the rescue. Before I list down the best SEO audit tools, let’s discuss what exactly is…

7 Influencer Marketing Tools for Your Brand to Reach a Wider Audience

Influencer marketing is the next big thing. It is a form of indirect marketing where you drive your brand’s message through a key “influencer” or leader instead of talking to the complete target group. If you choose the right influencer, you can see upto 37% hike in customer acquisition and retention rate. However, it can…

8 Tools To Spy On Your Competitor's PPC Campaign

Competitive analysis is the first and foremost thing to do before beginning a new PPC campaign. Analyzing your competitor’s PPC ads is a great way to extract data about how their company influences conversions. It’s also a way to analyze your own ads to see what’s missing. Let’s look at some of the tools which are available to…

5 Tools to Manage Your Pay-Per-Click (PPC) Campaigns

The PPC channel is no longer optional for marketers. Although there was a time when everyone preferred making use of organic search (SEO) to get traffic from search engines, frequent Google updates have made it difficult to rank reliably. Also, if you analyze SERPs, you will often see that for most of the searches there…

5 Content Creation Tools To Write Unique Articles Using AI

Content marketing is a long-term, non-perishable and sustainable marketing strategy with the highest Return on Investment. The earlier to start it, the soon you will start seeing the results. Most companies understand the important of content marketing but they succumb to the challenges of doing content marketing, which is hiring right content writers. They are expensive and…