Blockchain for advertising in 2019

The buzzword of 2018, Blockchain is the innovative technology that underpins the concepts of cryptocurrency (the example of which can be Bitcoin). Blockchain for advertising is the easiest way to make transparent transactions among the network of advertisers.  As advertisers, we share the common feeling of insecurity while making transactions on decentralized advertising platforms or networks….

Q&A with Rina Pandalai, digital transformation lead at SapientRazorfish

Recently we had a chance to interview Rina Pandalai at the Digital Marketing for Financial Services, Toronto about the changing market scenarios and technologies shaping the financial services industry in North America. Rina Pandalai is the financial services strategy and digital transformation lead at SapientRazorfish, where she consults top financial companies in the US on their business strategies and…

7 Big Data & Analytics Softwares for Better Decision Making

Intrigued by analytics? You should have attended 3rd Annual Big Data Analytics Summit that happened last month in Toronto. The 2 days summit was attended by more than 200 professional from all over the country along with pioneers of the computer world like IBM & Dell. The summit also showcased plenty of other Big Data…

5 Social Listening Tools Every Digital Media Manager Should Use

In the world where customer complaints accelerate or go viral so quickly, it would be foolish not to monitor what your audience is talking about you. By listening to your audience, you can not just avoid big financial losses but also improve your product. So, here is my list of the best 5 social listening…

10 Free Google Tools You Should Be Using For Marketing

You love it, you hate it, but you surely cannot ignore it. Google is one of the most prominent search engines in the world. What many people do not know is that Google is more than just a search engine. There are plenty of free Google tools (say hidden treasures) that can be game changer…

8 Best SEO Audit Tools for Your Website

If your website thrives on organic traffic, optimizing your website for search engines is of utmost importance to you. SEO audit tools crawls your entire website and provide you with recommendations based on SEO best practices like load time of the site, keyword density, length of meta titles & descriptions to name only a few….

7 Influencer Marketing Tools for Your Brand to Reach a Wider Audience

Influencer marketing is the next big thing. It is a form of indirect marketing where you drive your brand’s message through a key “influencer” or leader instead of talking to the complete target group. If you choose the right influencer, you can see upto 37% hike in customer acquisition and retention rate. However, it can…

8 Tools To Spy On Your Competitor's PPC Campaign

Competitive analysis is the first and foremost thing to do before beginning a new PPC campaign. Analyzing your competitor’s PPC ads is a great way to extract data about how their company influences conversions. It’s also a way to analyze your own ads to see what’s missing. Let’s look at some of the tools which are available to…

5 Tools to Manage Your Pay-Per-Click (PPC) Campaigns

The PPC channel is no longer optional for marketers. Although there was a time when everyone preferred making use of organic search (SEO) to get traffic from search engines, frequent Google updates have made it difficult to rank reliably. Also, if you analyze SERPs, you will often see that for most of the searches there…